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Human-centred insights

Deep Thoughts is a strategic research consultancy that facilitates, designs and analyses insights-rich conversations for growth, innovation and transformation.

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WHAT WE DO

We help clients become more customer- and employee-centric in operation, product, service and marketing communication decisions to value-add, grow, innovate, and transform.

 

Just like 72% of consumers seek personalisation in interaction with brands, our collaborations with clients take many shapes, depending on their individual needs.  The one thing they all have in common is driving strategy with insights-rich human-centred conversations. 

OUR APPROACH

Our work is underpinned by five key principles:

Immersive collaboration

Methodological rigour

Challenging the status quo

Leading with empathy

Strategy as choice-making

OUR WHY

“Daria’s input into our strategy was instrumental in guiding us through kibble launch in July 2021. The social listening and survey insights we received really enhanced our understanding of what we need to offer, to whom, when, and how'.”

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Rangat Oberai

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